Learn how to successfully promote your collections and programs to a rapidly expanding pool of potential users, donors, and collaborators. This manual provides a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections as PR tools, such as writing press releases, publicizing photographs, and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets.
Also included is a section to help you make the most of Web 2.0 tools, such as blogs, websites, and podcasts to further outreach efforts. This manual features customizable templates, sample documents and programs, and screenshots to help you put your marketing plan into practice as quickly as possible.Whether you work in an academic institution, a corporate archives, a public library, or a historical organization, this manual gives you the tools essential for creating a first-rate marketing campaign for your archival collections.